> ## Documentation Index
> Fetch the complete documentation index at: https://docs.custral.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing

> Run campaigns, capture leads, and route them into pipelines.

Marketing teams use Custral to capture inbound interest, enrich it, and hand it to sales the moment it qualifies: without stitching together separate form, enrichment, and email tools.

## What marketing runs on

<CardGroup cols={2}>
  <Card title="Forms & lead capture" icon="rectangle-list" href="/comms/forms/overview">
    Build public forms whose submissions create records on an object. Branch on answers, and end on a thank-you, redirect, or embedded booking calendar.
  </Card>

  <Card title="Scheduling" icon="calendar-check" href="/comms/scheduling/overview">
    Share booking links with availability rules so prospects self-book demos, standalone, or as a form ending.
  </Card>

  <Card title="AI enrichment" icon="wand-magic-sparkles" href="/ai/property-agents/overview">
    A Research property agent fills firmographics from the web; a Classify agent tags each lead into a closed set of segments.
  </Card>

  <Card title="Nurture sequences" icon="list-ol" href="/automation/sequences/overview">
    Multi-step outreach across email and SMS with explicit waits and per-recipient office-hours constraints.
  </Card>

  <Card title="Workflows" icon="bolt" href="/automation/workflows/overview">
    Fire on a new submission to set a score property, route by segment, and notify the owner.
  </Card>

  <Card title="Reporting" icon="chart-line" href="/bi/reporting/overview">
    Live, drillable charts, a [funnel](/bi/reporting/charts/funnel) of pipeline stages, counts grouped by source or campaign.
  </Card>
</CardGroup>

## Set it up like this

<Steps>
  <Step title="Capture">
    Build an intake [form](/comms/forms/overview) whose destination is your Leads (or Contacts) [object](/data/objects/overview). Every submission becomes a record and fires any workflows on that object.
  </Step>

  <Step title="Enrich & qualify">
    Attach a [property auto-fill agent](/ai/property-agents/overview) to enrich each new lead (Research) and tag it (Classify). A [workflow](/automation/workflows/overview) sets a score property and routes it.
  </Step>

  <Step title="Nurture & hand off">
    Enroll qualified leads into a [sequence](/automation/sequences/overview) across [email](/comms/email/overview) and [SMS](/comms/sms/overview); notify the deal owner when a lead converts.
  </Step>

  <Step title="Measure">
    Build a [dashboard](/surfaces/views/types/dashboard) of report blocks (funnel velocity by stage, submissions by source) and drill any segment to the records behind it.
  </Step>
</Steps>

<Tip>Already sitting on a synced inbox? [Discover Contacts](/data/contacts/discover) surfaces real people you've emailed who aren't in your CRM yet.</Tip>

## Related

* [Forms](/comms/forms/overview) · [Scheduling](/comms/scheduling/overview)
* [Sequences](/automation/sequences/overview) · [Workflows](/automation/workflows/overview)
* [Property auto-fill agents](/ai/property-agents/overview) · [Reporting](/bi/reporting/overview)


## Related topics

- [Blocked Senders](/comms/email/blocked-senders.md)
- [Hubs](/start/best/hubs.md)
- [Use Cases](/start/use/overview.md)
- [Workspace General Settings](/start/onboarding/workspace.md)