> ## Documentation Index
> Fetch the complete documentation index at: https://docs.custral.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use Cases

> How teams across the customer lifecycle use Custral.

Custral is a single platform for the entire customer lifecycle. The same [objects](/data/objects/overview), [automations](/automation/overview), [inbox](/comms/inbox/overview), and [reporting](/bi/reporting/overview) serve very different teams. Pick your role to see how the pieces fit together for the work you do.

## Pick your role

<CardGroup cols={3}>
  <Card title="Marketing" icon="megaphone" href="/start/use/marketing">
    Capture inbound leads with forms, enrich them, and route qualified ones into pipelines.
  </Card>

  <Card title="Sales" icon="handshake" href="/start/use/sales">
    Run pipelines, sequences, and multi-channel outreach across email, SMS, and voice.
  </Card>

  <Card title="Implementation" icon="rocket" href="/start/use/implementation">
    Onboard new customers with tasks, workflows, and shared pages.
  </Card>

  <Card title="Success" icon="heart" href="/start/use/success">
    Track account health and renewals, and resolve issues from one shared inbox.
  </Card>

  <Card title="Product" icon="lightbulb" href="/start/use/product">
    Capture feedback, link it to features and accounts, and close the loop with users.
  </Card>
</CardGroup>

## Shared foundations

Every role builds on the same core surfaces. Learn these once and they apply everywhere.

<CardGroup cols={3}>
  <Card title="Objects & records" icon="cube" href="/data/objects/overview">
    Model contacts, companies, deals, tickets (anything) with custom properties and relations.
  </Card>

  <Card title="Shared inbox" icon="inbox" href="/comms/inbox/overview">
    Every email, SMS, call, and chat threaded into one assignable conversation queue.
  </Card>

  <Card title="Automation" icon="bolt" href="/automation/overview">
    Workflows fire on changes, sequences run over days or weeks, and jobs run on a schedule.
  </Card>

  <Card title="Reporting" icon="chart-line" href="/bi/reporting/overview">
    Live, drillable charts and dashboards over your records and conversations.
  </Card>

  <Card title="AI" icon="sparkles" href="/ai/overview">
    An assistant, scoped chat agents, and per-property auto-fill agents across your workspace.
  </Card>

  <Card title="Surfaces" icon="plane-departure" href="/surfaces/overview">
    Turn any object or page into views, dashboards, and collaborative documents.
  </Card>
</CardGroup>

## Related

* [Quickstart](/start/quickstart): set up your workspace and create your first record.
* [Recipes](/recipes/overview): end-to-end walkthroughs like an [outbound sequence](/recipes/outbound-sequence) and a [sales pipeline](/recipes/sales-pipeline).
* [Pricing](/start/custral/pricing): plans plus the usage-based credit balance.


## Related topics

- [History](/blocks/embedded/object/history.md)
- [Checklist](/blocks/embedded/databases/checklist.md)
- [Collection](/blocks/embedded/databases/collection.md)
- [List](/blocks/embedded/databases/list.md)
- [Table](/blocks/embedded/databases/table.md)