Overview
Seven triggers, in two families that come from different places. Mailbox events come from a connected mailbox:email.received,
email.replied,
email.sent and
email.bounced. The first three share one
payload, and they fire only for mail in a thread that is a conversation in
Custral. Whether a thread becomes one is decided by the workspace’s New mail
handling setting, or by a mailbox’s own override of it, so mail that setting
leaves in the inbox sends nothing.
Which of the three a message delivers depends on who sent it. Mail from outside
the workspace delivers email.received and email.replied. Mail from one of the
workspace’s own connected mailboxes delivers email.sent. Mail the provider
files as spam delivers nothing.
Engagement events come from mail a workflow or a sequence sent through its
Send email step: email.opened,
email.clicked and
email.unsubscribed. They are driven
by the tracking pixel, the tracked links and the unsubscribe link that step
adds, so mail typed in the inbox composer produces none of them.
No payload carries a message body. Mailbox events carry the addressing, the
subject and the ids, and a receiver that needs the content reads the
conversation’s messages from the
Conversations API.
Related documentation
Connecting a mailbox and working the inbox.
How threading works
How messages group into the threads these payloads name.
Sequences
Automated sends, whose opens and clicks these events report.
Suppressions
What happens to an address after it unsubscribes.
Triggers
email.received
A message from outside the workspace arrived in a connected mailbox, in a
thread that is a conversation.
email.replied
Fires alongside
email.received for every incoming message, the first one in
a thread included.email.sent
A message from one of the workspace’s connected mailboxes, in a thread that is
a conversation.
email.opened
Mail a workflow or sequence sent was opened, as reported by its tracking
pixel.
email.clicked
A tracked link in mail a workflow or sequence sent was clicked.
email.bounced
A message sent from a connected mailbox bounced.
email.unsubscribed
A recipient used the unsubscribe link in mail a workflow or sequence sent.