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Fires when somebody uses the unsubscribe link at the foot of an email sent by a workflow or a sequence. The address is added to the workspace’s suppressions as the event fires.

Payload

string
required
The address that unsubscribed. Always present. An unsubscribe is about an address rather than one message, so this is the identifier and there is no message id.
string
Always unsubscribed today.
string
The record with this email address, when the workspace has one. Omitted when no record has the address.

Worth knowing

  • No send is named. The payload does not say which email or which sequence the link was in.
  • Unsubscribing again fires again. Every use of the link delivers an event, so deduplicate on email.
  • Automated link checks can trigger it. Opening the link is enough to unsubscribe, so an email security gateway that follows every link in a message can fire this without the recipient doing anything.

Example