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Sequences are for automations that span days, weeks, or months. Where a Workflow fires and finishes in an instant, a Sequence enrolls a record and walks it through steps over time. Pausing for delays, waiting on events, branching, and respecting business hours along the way. They’re built on the same canvas as Workflows, with a starting Enrollment trigger instead of an event trigger.

Enrollment

Records are enrolled into a sequence. You can enroll:
  • Individually: from a record view, one at a time.
  • In bulk: select records in a table or list and enroll them together.
  • From a Collection or saved View: enroll the records currently in a collection or a filtered view in one action.
  • Automatically: a Workflow or Job fires the Enroll in Sequence action on a trigger, so records enroll the moment they match your criteria.

Threads

Each enrollment runs on one or more threads. When the flow forks (an A/B split or parallel branches) the enrollment carries multiple threads at once, each advancing independently. This is what makes complex, non-linear journeys possible: a thread can be waiting on an email reply while another moves ahead.

Control blocks

Sequences use specialized blocks to manage the flow of time and events. Alongside these, a sequence can run any standard action block (send an email or SMS, create a task, update a property) between the waits.

Office hours & constraints

Sequences can be configured with office hours so that time-sensitive actions (SMS, calls) only fire during business hours in the recipient’s timezone.
If a sequence step is reached outside of office hours, it pauses and resumes automatically at the next available window.

Managing enrollments

Once a record is moving through a sequence, you can steer it:
  • Pause and resume an individual enrollment.
  • Cancel an enrollment to remove the record from the sequence.
  • Jump an enrollment to a specific step.
Each enrollment keeps a log of every step it took, so you can see exactly where a record is and what happened.

When to use a Sequence

See also