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Custral’s data engine is a schema-driven model that mirrors how teams actually organize information. You define your own Objects (types of data), give them typed Properties (fields), and fill them with Records: linked together for a 360° view of every customer. It’s the schema layer beneath every surface, so the objects you design here power your tables, pages, reports, and automations.

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Get started

Set up your first object

Learn the building blocks, then create an object, add properties, and enter your first records.

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What you can do

Define your schema

Objects

Define the entities in your system: Companies, Contacts, Deals, and more.

Properties

Add typed fields to an object to store specific pieces of information.

Standard objects

Map the standard CRM concepts (Company, Person, Deal, Ticket) onto your own objects.

Object templates

Reusable starter records so you don’t re-enter common entries.
Fill & organize

Records

The individual entries that live within your objects.

Fields

The value a record stores for each property.

Object views

Control how records render as tables, boards, and detail layouts.

Collections

Group records into saved lists, stacks, and queues.
Connect & maintain

Relations

Link a record to one or many records on another object.

Conversations

The thread model that unifies every channel into a single data structure.

Discover contacts

Find people you’ve emailed who aren’t contacts yet, and add them in a click.

Media library

Browse, filter, download, and delete every file uploaded across your workspace.

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Feature reference

What each capability does and when to reach for it.

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Works with

Your data model isn’t a silo. It’s the foundation the rest of Custral builds on.

Surfaces

Objects render as pages, tables, boards, and record views.

Automations

Trigger workflows on record and field changes.

AI

Auto-fill properties and enrich records with AI.

Reporting

Build charts and dashboards on top of your objects.

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Reference & settings

Workspace audit

Review and restructure your whole schema in one visual designer.

Company audit

Automated checks that flag gaps and create admin tasks.
  • Data models: how to design objects, properties, and relationships.
  • Collections: ordered and unordered sets of records.
  • Reporting: charts and dashboards built on your objects.
  • Automations: react to record and field changes.
Need help setting up your data model? Reach out to us for a guided walkthrough.