Overview
Custral organizes all of your customer and operational data into a unified, flexible structure. Everything (from a single contact record to complex workflows) is built from the same core building blocks: Objects, Records, Properties, and Associations. Understanding this structure is the key to getting the most out of your workspace.How data is structured
Custral uses a schema-driven model that mirrors how modern organizations think about their data:
These layers ensure that your data stays structured, consistent, and scalable across your entire organization.
Relationships and hierarchy
Objects and Records don’t exist in isolation. They connect to form a complete customer or business picture. Custral supports Associations, which define how data relates across Objects. Examples:- A Company has many Contacts
- A Deal is linked to one Company and one or more Contacts
- A Ticket belongs to both a Customer and a Support Agent
Why structured data matters
A consistent model means your data can power more than just storage. It can drive automation, reporting, and collaboration. With structured data, you can:- Filter, search, and report across any Object or Property
- Build automations and workflows triggered by specific changes
- Maintain accurate relationships between teams and systems
- Give every department the same records to work from
Best practices
1. Start with the essentials Define a few core Objects that represent your main data types (like Contacts and Companies). 2. Reuse Property names Consistency across Objects improves searchability and analytics. 3. Link everything through Associations Use relationships to keep your data connected and contextual. 4. Revisit your model as you grow Your data model should evolve with your business. Add Objects and Properties as your workflows expand.Next steps
- Learn more about Objects
- Explore how Records store your data
- Understand Properties and how to define fields
- Read about Relations to see how data connects across your workspace