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Custral is a single platform for the entire customer lifecycle. The same objects, automations, inbox, and reporting serve very different teams. Pick your role to see how the pieces fit together for the work you do.

Pick your role

Marketing

Capture inbound leads with forms, enrich them, and route qualified ones into pipelines.

Sales

Run pipelines, sequences, and multi-channel outreach across email, SMS, and voice.

Implementation

Onboard new customers with tasks, workflows, and shared pages.

Success

Track account health and renewals, and resolve issues from one shared inbox.

Product

Capture feedback, link it to features and accounts, and close the loop with users.

Shared foundations

Every role builds on the same core surfaces. Learn these once and they apply everywhere.

Objects & records

Model contacts, companies, deals, tickets (anything) with custom properties and relations.

Shared inbox

Every email, SMS, call, and chat threaded into one assignable conversation queue.

Automation

Workflows fire on changes, sequences run over days or weeks, and jobs run on a schedule.

Reporting

Live, drillable charts and dashboards over your records and conversations.

AI

An assistant, scoped chat agents, and per-property auto-fill agents across your workspace.

Surfaces

Turn any object or page into views, dashboards, and collaborative documents.