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Marketing teams use Custral to capture inbound interest, enrich it, and hand it to sales the moment it qualifies: without stitching together separate form, enrichment, and email tools.

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What marketing runs on

Forms & lead capture

Build public forms whose submissions create records on an object. Branch on answers, and end on a thank-you, redirect, or embedded booking calendar.

Scheduling

Share booking links with availability rules so prospects self-book demos, standalone, or as a form ending.

AI enrichment

A Research property agent fills firmographics from the web; a Classify agent tags each lead into a closed set of segments.

Nurture sequences

Multi-step outreach across email and SMS with explicit waits and per-recipient office-hours constraints.

Workflows

Fire on a new submission to set a score property, route by segment, and notify the owner.

Reporting

Live, drillable charts, a funnel of pipeline stages, counts grouped by source or campaign.

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Set it up like this

1

Capture

Build an intake form whose destination is your Leads (or Contacts) object. Every submission becomes a record and fires any workflows on that object.
2

Enrich & qualify

Attach a property auto-fill agent to enrich each new lead (Research) and tag it (Classify). A workflow sets a score property and routes it.
3

Nurture & hand off

Enroll qualified leads into a sequence across email and SMS; notify the deal owner when a lead converts.
4

Measure

Build a dashboard of report blocks (funnel velocity by stage, submissions by source) and drill any segment to the records behind it.
Already sitting on a synced inbox? Discover Contacts surfaces real people you’ve emailed who aren’t in your CRM yet.