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Product teams use Custral to keep customer feedback tightly linked to the features and accounts it came from, and to notify the right people the moment something ships.

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What product runs on

Feedback as an object

Model feedback as a first-class object with relations to accounts and features, and a conversation property linking each note to the thread it came from.

AI summarize & classify

A Summarize agent condenses each note; a Classify agent tags it by theme and urgency into a closed set.

A scoped product agent

A chat agent scoped to your feedback and product objects answers “what are people asking for?” in the right voice.

Workflows

Auto-tag incoming feedback, route it to the product owner, and notify the reporter when the linked feature ships.

Reporting

Rank requests by frequency and weight them by the revenue on the accounts they’re linked to.

Tasks

Turn a request into trackable work with an owner and a due date, linked back to the feedback record.

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Set it up like this

1

Model feedback

Create a Feedback object with relations to Contacts and Features and a conversation link.
2

Enrich automatically

Attach a Summarize and a Classify agent so every new note is condensed and tagged by theme and urgency.
3

Route and close the loop

A workflow routes by tag to the owner and notifies reporters when the linked feature ships.
4

Prioritize with data

Build a dashboard that ranks requests by frequency and revenue weight; drill any bar to the underlying records.