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Sales teams run their entire pipeline in Custral: deals, multi-step sequences, multi-channel outreach, and every conversation threaded into one shared inbox.

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What sales runs on

Pipelines

Model deals, contacts, and accounts as objects with custom properties. A status property drives your pipeline stages.

Sequences

Multi-step outreach across email, SMS, and tasks with waits, branching threads, and office-hours constraints. Bulk-enroll from a saved view.

Shared inbox

Every email, SMS, call, and chat as one assignable conversation, with dispositions and outcomes for reporting.

Dialer & recording

Place calls from the built-in dialer, record them, and set a disposition when the call ends.

Playbooks

Surface call scripts, objection handlers, and upsell prompts to reps live during a conversation.

Coaching

Grade reps on individual calls with weighted scorecards, with optional AI prefill from the transcript.

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Set it up like this

1

Model the pipeline

Create a Deals object with a status property for each stage and relations to Contacts and Companies.
2

Prospect at scale

Save a view of new leads and bulk-enroll it into an outbound sequence across email and SMS.
3

Work replies and calls

Handle every response in the shared inbox; on live calls, follow a playbook and set a disposition afterward. Add a follow-up task from any conversation.
4

Coach and report

Review calls with a coaching scorecard, and track pipeline on a dashboard, a stage funnel plus a per-rep aggregate table.