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A funnel chart showing drop-off across four stages.

A funnel chart showing drop-off across four stages.

When to use

Funnel charts are purpose-built for conversion analysis: how many records made it through stage 1, then stage 2, etc. Pick them when the stages have a known order and you care about the ratio between adjacent stages.

Required data shape

  • Stages: a Status property whose options carry an explicit order.
  • Value (optional): numeric property aggregated per stage; defaults to record count.

Configuration

Limitations

  • Funnel only counts the records currently in each stage; it does not show throughput over time. For throughput, pair with a Composite chart.
  • Records that skip stages are still counted in their current stage.